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Introduction
nnAccording to a report by Allied Market Research, the global FMCG market was worth $10.7 trillion in 2018 and is projected to reach $15.4 trillion by 2025, registering a CAGR of 5.4% during the forecast period of 2018 to 2025. The FMCG market has experienced healthy growth over the last decade because of adoption of experience retailing along with reflecting consumer desire to enhance their physical shopping experience with a social or leisure experience.
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