Market Sector Insights – The UK Wine and Spirits Market – April 2021

Introduction

According to figures from the Wine and Spirit Trade Association (u201cWSTAu201d), the UK wine industry generates u00a310.6 billion in sales and 81% of UK adults that drink alcohol drink wine. The average Briton is now drinking 108 bottles of wine a year, placing the UKu2019s alcohol consumption among the highest in developed countries.

Alcohol sales fell during 2020 as the prolonged closure of pubs and bars cancelled out a rise in home drinking during lockdown and more people developed a taste for non-alcoholic alternatives. The annual market report from the Wine and Spirit Trade Association (WSTA) shows that beer sales fell by 10% and wine sales by 5% as increased online orders failed to offset the closure of swathes of the hospitality sector.

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